Do I Need To Optimise My Website For Use On Mobile?


It is over 10 years since the world was introduced to the smartphone and this is certainly one invention that has dramatically changed the way we live our lives. The 2018 Consumer Survey by Deloitte showed that 89% of the Australian population own and use a smartphone. A Neilson study in 2018 also showed that the average Australian user spends double the amount of time online via their smartphone than they do via desktop, so it’s imperative as a business owner that you have a mobile strategy and that your website is mobile friendly.

A ‘mobile-optimised’ or ‘mobile responsive’ website adjusts to fit the screen on a mobile device by altering the layout for smaller screens. The layout is automatically changed to make it user-friendly so consumers can navigate your site easily. Having this responsiveness is pretty much a requirement these days as non-responsive sites will limit the amount of traffic you receive.

With the majority of your audience already on mobile they are less likely to spend time on sites that are not mobile optimised. Google actually ranks non-responsive websites lower in search rankings meaning that your site is less likely to be seen if you don’t spend the time on making it mobile friendly.

The good news is that most of the top website builders, automatically create mobile-optimised websites for you. At joma we can build custom websites for our partners that include mobile responsiveness or we can use some of the well know website builders like square space, WordPress, Weebly etc. These platforms have responsiveness also built into the websites so they can detect the type of device visitors are using and automatically shift the content to give them an ideal experience.

That said, even if your website is responsive, it’s usually a good idea to make some additional adjustments to your mobile site so you can optimise the experience for customers. Your mobile site should make your call to action a central focus, whether that’s getting users to call, email, fill out a contact form, join a mailing list, or make a purchase. You might also want to simplify the content and remove any excessive information that is not essential for customers that are potentially browsing your site on the go.

 We have included some top tips for your mobile site below:

  • Keep the content simple with the call-to-action the main focus so you can drive conversion;
  • Click-to-call buttons are especially useful so mobile visitors can dial your business at the touch of a button;
  • Include an embedded google maps widget so customers on-the-go can easily find where your business is located;
  • Include social share buttons on your site so consumers can share your content easily across social platforms.

We specialise in web design and web development with all our sites being mobile optimised. If you would like to speak to someone from our team regarding a new or existing site then feel free to reach out for a free consultation at help@jomadigital.com. You can also find more information on our web design services via our website www.jomadigital.com.

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