Every year trillions of dollars are spent online by consumers around the world – thats one reason you need a digital presence for your business. The internet is also the easiest way to engage with your target audience and its is the fastest way for you to launch and then grow your business.
Let’s look at some statistics from the Australian market. In the 2018 Global Digital Report produced by We Are Social they found that the average Australian spent 5 hours and 34 minutes online per day – which is a 15 min increase on 2017. That’s over 38 hours per week that the average Australian consumer spends online. They also found that:
- 88% of the Australian population use the internet;
- 69% are active on social media; and,
- 78% are on a mobile phone.
Looking at these statistics Australia is in the top quintile globally across all measures. With this in mind it is essential that you have a website for your business as well as a presence on social media. We will address social media strategy in another blog so lets focus on your website for now.
All businesses, even small ones, need a destination to drive potential consumers to so they can interact with your brand, find out more information about your offering and then make an enquiry or better still make a purchase. Your website should be seen as your digital shop front – it may not be the first contact your consumer has with your brand but by the time they reach your site they are a shopper with intent and you need a great looking website that is easy to navigate and one that delivers and enjoyable experience for your consumers in order to convert them.
It’s not enough to create any old website, it has to look professional. First impressions count and if your website fails to deliver a positive experience you will lose potential customers and you could start to generate negative feedback online, which can really impact your ability to grow. A stunning website however, will convince customers that you are a credible company and give them the reassurance they need to spend money with you. Positive customer experiences can then be used through social channels to fuel positive sharing of offering which will aid business growth.
At joma we specialise in designing and producing websites for all sorts of businesses selling products, services or purely providing information. We can help advise on the best type of website design based on the type of business you are operating – if you are a retailer selling physical products then there are many things to consider beyond the initial design such as the purchase process, security for taking online payments, customer account creation, a communication strategy for customers to get in touch, shipping and delivery etc. Alternatively, if your business involves selling purely services then your website needs a clear communication strategy that allows customers to get in touch but also a way for you to capitalise on the leads you are driving to your website regardless of whether they actually reach out to you directly or not.
If you are a start up or new business looking to create a website then feel free to get in touch for a free consultation. Alternatively, if you already have a website but you would like to discuss upgrading or amending your existing assets then we would love to hear from you.